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  FFKITCE
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   Marketing Plan

The high quality IT business in Hebron and in Palestine is just starting. Many sectors and related to IT are still under development and should be considered in Information technology centers of excellence's goals and strategic plans. FFKITCE as one of the leading IT centers in Palestine will be directing its efforts and services to this very important sector, hence FFKITCE will be involved in high percentage of the IT market development shares in both regional and national scales.

The trend in IT market growth in Palestine is considered to be in different directions including training and human resource development, software development, e-learning, and IT business incubation.

However, there are many barriers in achieving fast progress in the IT market in Palestine ; this includes the difficult economic situation, the lack for large number of trained professionals in many areas. FFKITCE will be aiming at developing this sector by conducting high quality Training of Trainers programs (ToT).

FFKITCE will be upgrading its IT infrastructure with the state-of the art computer and training infrastructure to cope with all technological changes. Market driven need and demand programs will be designed so as to overcome industrial changes in the IT related industry. Quality assurance and self assessment will be used to make sure that offered programs are matching client's needs.

FFKITCE will raise its profile and develop promotion of its work through the use of a wide range of media through informing interested groups of the objectives of the FFKITCE and its activities. Establishing cooperation and coordination with other similar training institutions nationally and internationally will make it easier to Market the IT services of FFKITCE. Another important marketing objective can be met through leading and hosing different IT related conferences and workshops.

FFKITCE will achieve sustainability through high standard managerial, financial, and technical capacity. FFKITCE is a multipurpose IT service and training center with human and physical assets. In order to achieve its goals, it will have to continuously strengthen its own capability to operate efficiently and effectively in an increasingly sophisticated market.

Assets:

  • Firm support of Palestine Polytechnic University president for human resource development in IT.
  • A wide range of training packages and materials.
  • Technical assistance and resources from international companies.
  • State-of-the-art building and equipment.
  • Highly regarded core training staff.
  • Reputation for high quality services delivery.

 Challenges to meet

•  FFKITCE is new and will need to expand and attain its goals quickly.

•  FFKITCE will have to generate income quickly to cover costs.

•  The local market for good trainees is small.

•  The Palestinian economy is weak which affects the ability of clients to pay for training.

•  Sufficient income must be generated for the Center in order to eliminate dependence on financial subsidy.

Clients and Targeted Groups

FFKITCE will respond to the following: the university's educational needs in IT, human resource development, and demands from graduates and clients working in IT applications and development, private and public organizations, companies and industries.

Processes and Operations

The center will operate on the process basis concept, drawing from high-tech operating systems that identify the work assignments as processes needing specific resources to complete the required job according to a time schedule. Resources in this case will include administrative and technical staff, space, and equipment. In this operational style, any work assignment is given to a team composed of the available expertise in the respective units.

Palestine - West-Bank - Hebron
Telephone: +9722 2235550, Fax : +9722 2235551
E-Mail : info@ffkitce.ps
Copyright © 2006-2008 FFKITCE. All rights reserved